© 2019 Max Schwartz

ALPHA INDUSTRIES

For Alpha Industries content from 2016-2017, I was tasked with elevating the brand to position it alongside labels in the luxury retail space. We focused heavily on the styling and brought in a veteran from Barney's to work her magic on set. The collection itself took heavy inspiration from U.S. military parariggers, who are specially trained in the important task of packing and repairing parachutes. We utilized a vintage military parachute as one of our reoccurring visual elements to reinforce the heritage associated with the brand. 

 

In addition to leading the creative vision of the campaign, I produced and directed multiple videos that worked as teasers and socially shareable commercials. These were featured on online media outlets such as High Snobiety, Hypebeast, and Fader.

DIGITAL EXECUTION EXAMPLES

Paid media Facebook

sponsored ads

Grid takeover pre-launch 

on instagram

Instagram targeted

sponsored posts

New website, landing pages, and

e-com shopping experience.