© 2019 Max Schwartz

In 2017 Budweiser released a limited edition Repeal Reserve Beer with a recipe originating from George Washington. The beer was also a partnership with the Folds of Honor charity organization who supplies scholarships to families of fallen or injured soldiers.

 

We created and produced two video concepts: 

 

One TV commercial 30-second spot that announced the new Freedom Reserve from Budweiser which donated portions to Folds of Honor charity. We shot the commercial in Austin, TX and wanted to focus the flavors and color of this limited summer release. 

 

The other spot is a 5-minute digital long form video where we surprised Budweiser's own veteran brewers with Folds of Honor scholarship recipients in Atlanta, GA. We researched and found individuals throughout the US who were using their education to give back to their communities and little did the brewers know how much impact their work truly had.