NEW FORM FASHION
Designer Gail Travis carefully engineered a collection of geometric knitted sweaters with the unique ability to turn upside-down, backwards, and creatively mold and layer with the rest of her collection. I worked with her to art direct and create assets that referenced her inspiration of architecture and textures throughout her garments. This included choosing the atmosphere and location to complement the clothing line and emphasize detailing.
WEB LAYOUT EXAMPLES
New website, landing pages, and
e-com shopping experience.