© 2019 Max Schwartz

ELIZABETH ARDEN
X
REESE WITHERSPOON

For the announcement of the new face of Elizabeth Arden, we decided to take a different route and create a "Storyteller in Chief" position featuring Reese Witherspoon. For this, we worked to ideate and create video narratives where Reese told her personal stories and shared the legacy of Elizabeth Arden. Worked with post house PS260 to create the video assets.