DIGITAL CONTENT CREATION
& SOCIAL MEDIA
I worked as the lead art director with Walmart's digital channels. For their social channels, I art directed and created bi-weekly content that highlighted specific products in each category. Additionally, Walmart is the leading U.S. grocery store chain that provides healthy and quality options for people throughout the country, and I was tasked with focusing on unique and achievable recipe creation and food content production. We wanted to ensure that consumers looked at Walmart as the place to shop and create these recipes that are aspirational but still within reach.
I also worked with Walmart during their global TV commercial spots to prolong the conversation of Holiday, specifically online and via social media. I art directed and created smaller moments that paired with and complimented the TV commercials that live solely online. These created more awareness that Walmart was the place for holiday shopping.