The task: Turn HBO into a branded house rather than a house of brands. To showcase that HBO is the pioneer in original programing, sports and documentaries, we rebranded and overhauled their presence on social media. We produced original content for social, as well as used HBO programming to create adaptive media pieces. Additionally, we established visual guidelines which set the framework for how all content should be produced. This helped increase their Instagram following and reach from 800k to more than a million in six months.