Role: Lead Art Director | Digital and Social Media Marketing - Global
I led the creative process, from ideation to strategic execution, for Michael Kors' digital channels, encompassing Meta, Instagram, and TikTok. My role extended across both organic and paid media, where I carefully crafted compelling content that increased MK's sales.
These efforts involved the launch of Michael Kors' TikTok channel, embracing both paid and earned media strategies. This strategic move not only ensured the brand's relevance in the digital age but also further solidified MK's position as a trendsetter in the fashion industry.
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