Michael Kors: Launching Digital Luxury

Role: Lead Art Director | Global Digital and Social Media

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Project Overview
Michael Kors needed to elevate its digital presence and connect with a younger, trend-driven audience while maintaining its luxury brand identity. I led the creative process across Meta, Instagram, and TikTok, including the launch of Michael Kors’ TikTok channel. By integrating paid and organic strategies, we delivered content that resonated globally and drove measurable results.

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Creative Strategy
We blended high fashion aesthetics with platform specific trends, creating content that felt aspirational yet authentic. Paid and earned media worked together seamlessly to maximize reach, engagement, and sales.

​Execution Highlights

• Directed the launch of Michael Kors’ TikTok channel with a trend-driven strategy tailored to the platform.

• Developed cohesive campaigns across Meta, Instagram, and TikTok, aligning luxury storytelling with platform-specific demands.

• Elevated the brand’s digital presence with a mix of static and motion assets optimized for engagement.

Results

• TikTok launch contributed to a 20% increase in social engagement within the first quarter.

• Paid campaigns drove measurable sales growth, surpassing benchmarks for click-through rates and conversions.

• Expanded the brand’s reach with younger audiences, solidifying Michael Kors as a digital trendsetter.

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