As the Art Director leading the creative for Walmart's Back to School & Holiday digital activations, I concepted and directed bi-weekly content productions to shine a spotlight on handpicked products across various categories. The canvas? Walmart's social channels & supporting website landing pages.
Walmart Grocery isn't your average store chain; it stands as the nation's top grocery destination. My role transcended aesthetics, focusing on curating unique yet accessible recipes and crafting food content. Our aim? To transform Walmart into a culinary hub for families, offering slightly aspirational but entirely doable recipes.
Furthermore, I had the privilege of crafting strategic creative responses, whether for the bustling back-to-school season or daily grocery needs at Walmart. It was all about aligning creativity with purpose to deeply resonate with our audience.
During the holidays, our agency partnered with Walmart & Publicis for their global TV commercials, extending the festive spirit to live online and on all digital platforms. These moments perfectly complemented the TV ads, reinforcing Walmart as your ultimate holiday shopping destination.